Blog Archives
What Advertising Can and Can't Do For You
Wednesday, September 30th, 2009 | Advertising |
What Advertising Can and Can't Do For You Mostly, advertising is misused and misunderstood. A lot of people confuse "marketing" with "advertising." Advertising is a part of marketing, but not the whole thing! The downside of the "misunderstanding" is that small businesses look at this as their only means of getting sales for their business. Many times, the result is miss-spent money with little to show in return. Advertising can be most effective when you are selling a mass-market product like ...› Continue reading
How to build an email list as an affiliate
Tuesday, September 29th, 2009 | Marketing |
How to build an email list as an affiliate By: David Lake of http://www.affiliateanswers.com You have probably heard 'the money is in the list' at least a thousand times. But it is true; the money is in the list. There is no doubt about it, 99% of people making money online have an email list. But you already knew that. What you don't know is how they got those coveted lists of email addresses that allow them to contact prospects over and over again. To be very honest with you, most people ...› Continue reading
Where traffic really comes from
Sunday, September 27th, 2009 | Advertising |
Most sites get a large proportion of their daily traffic from popular search engines. This is by far the biggest traffic driver to most sites. Another large traffic driver is incoming links from other busy sites or from hundreds or thousands of small sites. It is usually hard to directly replicate a busy site's incoming links network so we won't dwell on this. Instead we will focus on what is easy, replicating a busy site's performance on search engine ranking across the board. You will ...› Continue reading
From an Ad to a Web Site Sale
Saturday, September 26th, 2009 | Advertising |
The great aim of education is not knowledge but action. -- Herbert Spencer Contrary to the belief of millions of web site owners, copywriting is not just a bunch of "hype" words pushed together to make a sale. Your advertising approach must create a lasting impression or a memory, if you will. Successful copywriting is the technique of implanting a thought or idea that will invoke a response from the reader. Although a very popular approach, advertising does not necessarily need to leap out and ...› Continue reading
The Others: Top Pay Per Click Choices Part Two
Friday, September 25th, 2009 | Business |
In a late night business newscast I recently caught, one of the main topics talked about during the discussion part is the ever-growing pay per click marketing industry. The guest speaker was talking about the millions-worth industry of online advertising that is increasingly becoming a hot issue in the online business world. The guest said that the growth in the PPC marketing industry is so unexpected that a lot of PPC providers are actually being overwhelmed with their high revenues. Further, ...› Continue reading
Back that Thang UP ...... Insure the Data on Your Computer
Thursday, September 24th, 2009 | Business |
Computers are such an integral part of our business activities. We should pay special attention to how our data is treated. It does not matter what industry you work in. Chances are you use your computer in some part of your business. As with everything else in your business you need to make sure there are safeguards in place to take care of your valuable information. If you truly think about it, you may have original content written for your website, customer communications, emails that you ...› Continue reading
HOW TO INCREASE THE RESPONSE YOU GET FROM YOUR LEAD GENERATING
Wednesday, September 23rd, 2009 | Advertising |
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a new book on one of my favorite business topics. Part of one chapter was available to read free at the website listed on the card. I did... then ordered the book. The person who sent that second postcard was using ...› Continue reading
Pharming - Another New Scam
Tuesday, September 22nd, 2009 | Computers |
Pharming is one of the latest online scams and rapidly growing threat that has been showing up on the Internet. It's a new way for criminals to try to get into your computer so they can steal your personal data. Phishing and pharming are related online scams but pharming has evolved into a much more sophisticated trick. Phishing scams involve sending you bogus e-mails that look like they are from a bank or another online business. The ideal thing the criminal wants you to do is click on ...› Continue reading
Three ways to Improve Your Internet Business Performance
Monday, September 21st, 2009 | Internet |
There are a number of strategies you can apply to increase your business sales on the World Wide Web. This article will share with you three useful methods to boost your business sales so that you can make money online consistently.Keep track of your advertisingThis should seem like common sense. You want to know what is attracting customers and what isn't. That way you can target your advertising to those areas that bring the most return on your investment. I can't tell you how many clients ...› Continue reading
How To Build An Email List As An Affiliate
Monday, September 21st, 2009 | Marketing |
You have probably heard "the money is in the list" at least a thousand times. But it is true; the money is in the list. There is no doubt about it, 99% of people making money online have an email list. But you already knew that. What you don't know is how they got those coveted lists of email addresses that allow them to contact prospects over and over again. To be very honest with you, most people who have built a big email list have their own product. But I know getting your own successful ...› Continue reading
Oh No! Not Another Meeting!
Sunday, September 20th, 2009 | Careers |
We've all had that reaction at one time or another when someone suggests there should be a meeting to resolve a problem, make a plan, or update each other on our progress. Often, it seems that the same topics are discussed over and over, but even though everybody has good ideas, the issues never get resolved. Meetings can be an effective way to solve problems, or just a frustrating waste of time. The difference is in how the meeting is run. There are five elements needed for a successful ...› Continue reading
Increasing the Range of your Wireless Access Points
Saturday, September 19th, 2009 | Computers |
How far can wireless go? Well, really, the answer is as far as you want it to, or as far as you can afford. You see, even though each wireless transmitter has a range limit, you can install things called wireless extension points, often called repeaters, to boost the signal and make your network's range even longer. So you're not getting the 11Mbps speed that you thought your card's manufacturer promised? If you read your card or Access Point's spec carefully, you'll probably see that data ...› Continue reading
Managing The Fear And Anxiety Of Finding Another Job
Friday, September 18th, 2009 | Careers |
Layoffs in today's business world are common and with it comes the fear and anxiety of finding another job. With this in mind, here is a list of techniques that a person can use to help manage their stresses and anxieties in finding a new job. A technique that can be used to reduce the stress of finding another job is to divide the task into a series of smaller steps and then complete each of the smaller tasks one at a time. For instance, the first thing you should do is to determine what kind ...› Continue reading
Industry Pro Interview - Increase the Buying Frequency From Your
Thursday, September 17th, 2009 | Advertising |
© 2002 Karon Thackston http://www.ktamarketing.com http://www.copywritingcourse.com Kevin Clark ('Mr. Entrepreneur') is a high-energy champion for those who want to start a business or get more profit out of their business. He's a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship Hall of Fame. Pretty impressive, don't you think? Me, too! But just wait until you read what he has to say about increasing the buying frequency from your ...› Continue reading
Affiliate Marketing Means Using Email Marketing
Wednesday, September 16th, 2009 | Marketing |
As an affiliate in an affiliate program you need to be good at affiliate marketing. One of the most important aspects of affiliate marketing is email marketing. Get it right and you will be a successful affiliate. Get it wrong and you will be just another affiliate statistic. (It is estimated that between 80% and 90% of affiliates make little or no money from affiliate programs) What email marketing methods work best to be a successful affiliate? Here are 3 methods that consistently produce ...› Continue reading
Not Another Meeting!
Tuesday, September 15th, 2009 | Business |
NOT ANOTHER MEETING! You're going through your day . . . . actually getting a lot done, feeling great. Accomplishment is a real "natural high" for you. You love days like this when time cooperates and things get done. It's 3:00 - just another couple of hours and boy, you have very high intentions - to get more done and maybe, even, have time left over to clean off your desk. You are in heaven! THEN, it's all spoiled. At 3:15, a piece of paper comes across your desk. It's delivered by some big ...› Continue reading
How Much Advertising Can a Buck Buy?
Monday, September 14th, 2009 | Advertising |
You know those annoying commercials for dial around long distance services? A dollar? What can you do for a dollar? Well, I've decided they aren't quite as dumb as the characters portrayed in said commercials. A dollar could be one of the most viral marketing tools in your marketing arsenal. Not free advertising, but reasonably priced indeed. Thanks to a new website, http://www.wheresgeorge.com/ you can place your URL upon every dollar bill that passes through your wallet or pocketbook and then ...› Continue reading
Affiliates Need to 'Capture' the Email Address
Saturday, September 12th, 2009 | Marketing |
One of the secrets to a successful online home based business is capturing your visitors' email address so you can contact them again and again. The most effective way to capture email addresses is by offering a free newsletter, free email course or free ebook. For affiliates, capturing the email address is a bit more difficult, but certainly no less important. If you resell products or services on your web site this is done through affiliate links. Quite often your visitor comes to ...› Continue reading
Team Building part 1 - Another Brick in the Wall!
Friday, September 11th, 2009 | Business |
Team Building part 1 - Another Brick in the Wall? The first in a series of articles giving a slightly different viewpoint on effective team building, condensed from an original seminar presented by the author, John Roberts. John is a Freelance Training Consultant and director of JayrConsulting Ltd. Part 1 deals with selecting and building the initial team. The ideas expressed are personal opinions built up from many years of experience in the Electronics/Aerospace industry, the Armed Forces, ...› Continue reading
How Much Do You Use Email Marketing?
Tuesday, September 8th, 2009 | Marketing |
Affiliates in affiliate programs have a vast array of affiliate marketing tools to use. It can be difficult knowing which ones work and which ones do not. Clearly traditional banners do not work too well. On the other hand, clever email marketing is one of the BEST affiliate marketing tools. Most affiliates ensure they have a number of links on their web site promoting each affiliate program they belong to. However, not so many use email marketing on a regular basis. Here are 3 email ...› Continue reading
The computer virus that could take advantage of you
Monday, September 7th, 2009 | Business |
Do you know there's a brand new computer virus that can get into your computer without you knowing even if you have AntiVirus and AntiSpyware installed? And when you try to get rid of it, it totally wrecks your system? I didn't know until a few days ago. On Thursday, the 25th of November (Thanksgiving), my computer was infected by a virus that literally took control of my web browser and wrecked my machine when I tried to get rid of it. Let me tell you what happened... After we were all done ...› Continue reading
How To Maximize Your Profits From Pay-Per-Click Search Engines
Sunday, September 6th, 2009 | Advertising |
If you advertise on pay-per-click search engines -- like Overture.com -- here's the easiest way to minimize your risk and maximize your profits: Visit Overture.com and click "Advertiser Login" at the upper left. Then, near the lower left corner of the page, click on Search Term Suggestion Tool. Now here's the fun part: pick a keyword phrase that your prospects are searching on. For example, if you sell a business opportunity, you might pick "opportunity". Type that keyword into the Search Term ...› Continue reading
"You Can Observe a Lot by Watching" and 24 Other Brilliant
Saturday, September 5th, 2009 | Advertising |
"YOU CAN OBSERVE A LOT BY WATCHING" AND 24 OTHER BRILLIANT ANSWERS TO A MIND-BOGGLING QUESTION. It's inevitable. It will happen at work, at a party, or a job interview. Even a client meeting. If you're in the marketing communications biz long enough someone, some time, somewhere is going to ask you the question: "Where do you get your ideas?" The first thing to remember when this happens to you is to remain calm. Nobody who asks this question expects you to bore them to tears by actually ...› Continue reading
How to Write Greate Testimonials and Why it Can Increase Your
Wednesday, September 2nd, 2009 | Advertising |
How to Write Greate Testimonials and Why it Can Increase Your Profits Incredibly! Everyone likes to read or get a referel about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of mistrust with your visitors on your website? Use great testimonials of your product. Its like the friend who recommends a certain dentist, doctor or plumber. You would rather use the friend's referel, than pick a stranger out of the yellow pages. I ...› Continue reading